@font-face{font-family:"Archivo";src:url(../fonts/archivo-variable.woff2) format("woff2");font-weight:100 900;font-stretch:62% 125%;font-display:swap}
@font-face{font-family:"Hanken Grotesk";src:url(../fonts/hanken-grotesk-variable.woff2) format("woff2");font-weight:100 900;font-display:swap}
:root{
  color-scheme: dark;
  --ink:#0F1519; --ink-2:#172027; --ink-3:#22303A;
  --paper:#EEF0EE; --paper-2:#E1E6E4; --line-light:#C9D1CF;
  --on-dark:#F1EFEA; --muted-dark:#9AA7AE; --line-dark:#2B3943;
  --on-light:#11181D; --muted-light:#56636A;
  --sand:#D9C3A0; --sand-deep:#9C7F53; --sea:#6E97A8; --sea-deep:#3F6879;
  --display:"Archivo", "Arial Narrow", Arial, sans-serif;
  --body:"Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;
  --gutter:clamp(16px, 5vw, 72px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--ink);color:var(--on-dark);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:var(--display);font-stretch:118%;font-weight:800;line-height:1.02;letter-spacing:-.02em;margin:0;text-wrap:balance}
p{margin:0}
a{color:inherit}
.wrap{max-width:1180px;margin:0 auto;padding-inline:var(--gutter)}

/* ---------- top bar ---------- */
.bar{position:fixed;inset:0 0 auto 0;z-index:20;padding-top:env(safe-area-inset-top,0px);background:linear-gradient(to bottom, rgba(15,21,25,.92), rgba(15,21,25,.0));pointer-events:none}
.bar-in{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:18px;pointer-events:auto}
.mark{display:flex;flex-direction:column;line-height:1;text-decoration:none;color:var(--on-dark)}
.mark b{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:19px;letter-spacing:.01em}
.mark span{font-size:9.5px;letter-spacing:.34em;text-transform:uppercase;margin-top:5px;color:var(--muted-dark)}
.count{font-family:var(--display);font-stretch:100%;font-weight:600;font-size:13px;letter-spacing:.08em;color:var(--on-dark);font-variant-numeric:tabular-nums;display:flex;align-items:center;gap:12px}
.count .t{color:var(--muted-dark);font-weight:500;letter-spacing:.14em;text-transform:uppercase;font-size:11px}
.progress{position:fixed;left:0;top:0;height:2px;background:var(--sand);width:0;z-index:30;transition:width .2s}
.dots{position:fixed;right:22px;top:50%;transform:translateY(-50%);z-index:20;display:flex;flex-direction:column;gap:10px}
.dots a{width:8px;height:8px;border-radius:50%;background:var(--muted-dark);opacity:.45;display:block;transition:all .25s}
.dots a.on{opacity:1;background:var(--sand);transform:scale(1.35)}
.dots.light a{background:var(--muted-light)}
.dots.light a.on{background:var(--sand-deep)}
@media (max-width:900px){.dots{display:none}.count .t{display:none}}

/* ---------- sections ---------- */
section{padding-block:clamp(72px,11vw,128px);position:relative;scroll-margin-top:0}
.dark{background:var(--ink);color:var(--on-dark)}
.dark.alt{background:var(--ink-2)}
.light{background:var(--paper);color:var(--on-light)}
.light.alt{background:var(--paper-2)}
.eyebrow{display:flex;align-items:center;gap:12px;font-family:var(--display);font-stretch:110%;font-size:12px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;margin-bottom:22px}
.eyebrow .n{font-variant-numeric:tabular-nums;padding:4px 8px;border:1px solid currentColor;border-radius:2px;letter-spacing:.06em}
.dark .eyebrow{color:var(--sand)}
.light .eyebrow{color:var(--sea-deep)}
h2{font-size:clamp(34px,5.4vw,64px)}
.lede{font-size:clamp(18px,1.9vw,21px);max-width:60ch;margin-top:22px}
.dark .lede{color:#C9D0D3}
.light .lede{color:var(--muted-light)}
.head{margin-bottom:clamp(40px,6vw,64px)}

.btn{display:inline-flex;align-items:center;gap:10px;background:var(--on-dark);color:var(--ink);text-decoration:none;font-weight:600;font-size:16px;padding:13px 18px;border-radius:3px;transition:transform .2s, background .2s}
.btn:hover{transform:translateY(-2px);background:#fff}
.btn.ghost{background:transparent;color:var(--on-dark);box-shadow:inset 0 0 0 1px rgba(241,239,234,.45)}
.btn.ghost:hover{background:rgba(241,239,234,.08)}
.btn:focus-visible,.dots a:focus-visible,.mark:focus-visible{outline:2px solid var(--sand);outline-offset:3px}
.arrow{font-family:var(--display);font-weight:500}

/* ---------- hero ---------- */
.hero{padding-top:clamp(120px,16vw,170px);padding-bottom:clamp(64px,9vw,110px);overflow:hidden;background:
  radial-gradient(120% 80% at 85% 10%, rgba(110,151,168,.22), transparent 60%),
  linear-gradient(180deg, var(--ink) 0%, #111A20 100%)}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(32px,5vw,72px);align-items:end}
.hero h1{font-size:clamp(44px,8vw,104px);font-stretch:122%}
.hero h1 em{font-style:normal;color:var(--sand)}
.hero .sub{font-size:clamp(18px,2vw,22px);color:#C9D0D3;max-width:44ch;margin-top:26px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.portrait{position:relative;border-radius:4px;overflow:hidden;aspect-ratio:4/5;max-width:100%;background:var(--ink-3)}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 30%;display:block}
.portrait::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, transparent 50%, rgba(15,21,25,.85))}
.portrait figcaption{position:absolute;left:18px;right:18px;bottom:16px;z-index:1;font-size:14px;color:#DDE2E4;line-height:1.35}
.portrait figcaption b{display:block;font-family:var(--display);font-stretch:115%;font-size:18px;color:var(--on-dark)}
.hero-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:clamp(48px,7vw,80px);border-top:1px solid var(--line-dark)}
.hero-facts div{padding:18px 18px 0 0}
.hero-facts dt{font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-dark);font-weight:600}
.hero-facts dd{margin:6px 0 0;font-family:var(--display);font-stretch:112%;font-weight:700;font-size:clamp(18px,2vw,24px);font-variant-numeric:tabular-nums}
.hero-facts dd.tbd{color:var(--muted-dark);font-weight:500}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.portrait{max-width:380px}.hero-facts{grid-template-columns:repeat(2,1fr)}}

/* ---------- Franco ---------- */
.two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:start}
@media (max-width:860px){.two{grid-template-columns:1fr}}
.roles{display:grid;gap:14px;margin-top:30px}
.role{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;padding-top:14px;border-top:1px solid var(--line-light)}
.role b{font-family:var(--display);font-stretch:112%;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--sea-deep);padding-top:3px;min-width:92px}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:34px}
.stat{background:var(--on-light);color:var(--on-dark);padding:18px;border-radius:3px}
.stat .v{font-family:var(--display);font-stretch:118%;font-weight:800;font-size:clamp(26px,3vw,34px);font-variant-numeric:tabular-nums;line-height:1}
.stat .l{font-size:13px;color:var(--muted-dark);margin-top:8px;line-height:1.35}
.reels{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.reels figure{margin:0;position:relative;border-radius:3px;overflow:hidden;aspect-ratio:9/13;background:var(--paper-2)}
.reels img{width:100%;height:100%;object-fit:cover;display:block}
.reels figure.tall{grid-row:span 2;aspect-ratio:auto}
.reels figcaption{position:absolute;left:8px;bottom:8px;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;background:rgba(15,21,25,.72);color:var(--on-dark);padding:3px 7px;border-radius:2px}
.note{font-size:14px;color:var(--muted-light);margin-top:14px}

/* ---------- lote ---------- */
.ficha{display:grid;grid-template-columns:1fr;gap:0;border-top:1px solid var(--line-light)}
.ficha div{display:grid;grid-template-columns:150px 1fr;gap:16px;padding-block:14px;border-bottom:1px solid var(--line-light)}
.ficha dt{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-light);font-weight:600;padding-top:3px}
.ficha dd{margin:0;font-weight:600}
.ficha dd.tbd{color:var(--muted-light);font-weight:500}
.tbd-tag{display:inline-block;font-size:11px;letter-spacing:.1em;text-transform:uppercase;border:1px dashed var(--muted-light);padding:1px 6px;border-radius:2px;margin-left:6px;vertical-align:2px}
.plano{background:var(--paper);border:1px solid var(--line-light);border-radius:3px;padding:12px}
.plano svg{width:100%;height:auto;display:block}
.plano-cap{font-size:13px;color:var(--muted-light);margin-top:10px}

/* ---------- estrategia ---------- */
.pillars{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:760px){.pillars{grid-template-columns:1fr}}
.pillar{border:1px solid var(--line-dark);border-radius:3px;padding:clamp(22px,3vw,34px);background:rgba(255,255,255,.02)}
.pillar h3{font-size:clamp(24px,2.6vw,30px);margin-bottom:14px}
.pillar .kicker{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--sand);font-weight:600;margin-bottom:12px}
.pillar p{color:#C9D0D3}
.list{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:12px}
.list li{display:grid;grid-template-columns:18px 1fr;gap:10px;align-items:start}
.list li::before{content:"";width:10px;height:10px;margin-top:8px;border:1.5px solid var(--sand);transform:rotate(45deg)}
.light .list li::before{border-color:var(--sea-deep)}

/* ---------- microinfluencers ---------- */
.micro{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,6vw,80px);align-items:center}
@media (max-width:860px){.micro{grid-template-columns:1fr}}
.mosaic{display:grid;grid-template-columns:1fr;aspect-ratio:4/5;max-width:440px;width:100%}
.mosaic img{width:100%;height:100%;object-fit:cover;border-radius:3px;display:block}

.bubbles{display:flex;flex-wrap:wrap;gap:8px;margin-top:26px}
.bubble{border:1px solid var(--line-light);border-radius:999px;padding:6px 14px;font-size:14px;font-weight:600;background:var(--paper)}

/* ---------- comprador ---------- */
.persona{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line-dark);border-radius:3px;overflow:hidden}
.persona > div{padding:clamp(20px,2.4vw,30px);border-right:1px solid var(--line-dark)}
.persona > div:last-child{border-right:0}
.persona h3{font-size:14px;font-stretch:112%;letter-spacing:.16em;text-transform:uppercase;color:var(--sand);margin-bottom:14px;font-weight:700}
.persona p{color:#C9D0D3;font-size:16px}
@media (max-width:900px){.persona{grid-template-columns:1fr 1fr}.persona > div:nth-child(2){border-right:0}.persona > div:nth-child(-n+2){border-bottom:1px solid var(--line-dark)}}
@media (max-width:560px){.persona{grid-template-columns:1fr}.persona > div{border-right:0;border-bottom:1px solid var(--line-dark)}.persona > div:last-child{border-bottom:0}}
.quote{margin-top:34px;font-family:var(--display);font-stretch:112%;font-weight:600;font-size:clamp(20px,2.4vw,28px);line-height:1.25;max-width:34ch;color:var(--on-dark)}
.quote span{color:var(--sand)}

/* ---------- embudo ---------- */
.funnel{display:grid;gap:10px}
.stage{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(16px,4vw,48px);align-items:center}
.shape{clip-path:polygon(0 0,100% 0,calc(100% - 26px) 100%,26px 100%);padding:26px 48px;color:var(--on-dark);font-family:var(--display);font-stretch:115%;font-weight:800;font-size:clamp(20px,2.4vw,28px);line-height:1.1;text-align:center}
.shape small{display:block;font-family:var(--body);font-weight:600;font-size:12px;letter-spacing:.16em;text-transform:uppercase;opacity:.8;margin-bottom:6px}
.s1 .shape{background:var(--sea-deep)}
.s2 .shape{background:#35596A;margin-inline:26px}
.s3 .shape{background:var(--on-light);margin-inline:52px}
.stage .desc b{display:block;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--sea-deep);margin-bottom:6px}
.stage .desc p{color:var(--muted-light)}
@media (max-width:760px){.stage{grid-template-columns:1fr}.s2 .shape{margin-inline:14px}.s3 .shape{margin-inline:28px}.stage .desc{padding-bottom:12px}}

/* ---------- zonas ---------- */
.zones{display:grid;gap:26px}
.zone{display:grid;grid-template-columns:220px 1fr 72px;gap:20px;align-items:center}
.zone .name b{display:block;font-family:var(--display);font-stretch:115%;font-size:20px;font-weight:800}
.zone .name span{font-size:13px;color:var(--muted-dark)}
.track{height:44px;background:var(--ink-3);border-radius:2px;position:relative;overflow:hidden}
.fill{position:absolute;inset:0 auto 0 0;background:var(--sand);border-radius:2px;animation:grow 1.4s cubic-bezier(.2,.7,.2,1) both}
.zone:nth-child(2) .fill{background:var(--sea);animation-delay:.15s}
.zone:nth-child(3) .fill{background:#8FA2AB;animation-delay:.3s}
@keyframes grow{from{transform:scaleX(.02);transform-origin:left}to{transform:scaleX(1);transform-origin:left}}
.pct{font-family:var(--display);font-stretch:118%;font-weight:800;font-size:30px;text-align:right;font-variant-numeric:tabular-nums}
.chips{display:flex;flex-wrap:wrap;gap:6px;grid-column:2 / 4;margin-top:-10px}
.chip{font-size:13px;border:1px solid var(--line-dark);border-radius:999px;padding:4px 11px;color:#C9D0D3}
.chip.key{border-color:var(--sand);color:var(--sand)}
@media (max-width:760px){.zone{grid-template-columns:1fr 64px}.zone .name{grid-column:1 / 3}.chips{grid-column:1 / 3;margin-top:0}.pct{font-size:24px}}
.fine{font-size:14px;color:var(--muted-dark);margin-top:34px;max-width:70ch}

/* ---------- CRM ---------- */
.board{background:var(--paper);border:1px solid var(--line-light);border-radius:4px;padding:16px;overflow-x:auto}
.board-top{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:12px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-light);font-weight:600}
.cols{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 10px}
.col h4{margin:0 0 8px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--on-light);display:flex;justify-content:space-between}
.col h4 span{color:var(--muted-light);font-variant-numeric:tabular-nums}
.card{background:#fff;border:1px solid var(--line-light);border-radius:3px;padding:10px;font-size:13px;line-height:1.35;margin-bottom:8px;color:var(--on-light)}
.card b{display:block;font-size:13.5px}
.card .src{color:var(--muted-light);font-size:12px}
.card .auto{display:inline-block;margin-top:6px;font-size:10.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--sea-deep);background:#DDE9EE;padding:2px 6px;border-radius:2px}
.card .me{color:#7A5A2B;background:#F1E6D3}
.ex{font-size:11px;border:1px dashed var(--muted-light);padding:2px 7px;border-radius:2px}

/* ---------- lead a cierre ---------- */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,1fr);gap:0;position:relative}
.steps::before{content:"";position:absolute;left:0;right:0;top:21px;height:1px;background:var(--line-dark)}
.steps li{position:relative;padding-right:18px}
.steps .dot{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;font-family:var(--display);font-weight:800;font-stretch:112%;font-size:15px;position:relative;z-index:1}
.steps .auto .dot{background:var(--ink-3);color:var(--sea);box-shadow:inset 0 0 0 1px var(--sea)}
.steps .me .dot{background:var(--sand);color:var(--ink)}
.steps h3{font-size:18px;font-stretch:110%;margin:18px 0 8px}
.steps p{font-size:15px;color:#BFC7CB;line-height:1.5}
.who{display:inline-block;margin-top:10px;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.auto .who{color:var(--sea)}
.me .who{color:var(--sand)}
@media (max-width:980px){.steps{grid-template-columns:1fr;gap:26px}.steps::before{left:21px;right:auto;top:0;bottom:0;width:1px;height:auto}.steps li{display:grid;grid-template-columns:42px 1fr;gap:0 18px;padding-right:0}.steps li > :not(.dot){grid-column:2}.steps h3{margin-top:8px}}
.legend{display:flex;flex-wrap:wrap;gap:22px;margin-top:40px;font-size:14px;color:#BFC7CB}
.legend span{display:inline-flex;align-items:center;gap:8px}
.legend i{width:14px;height:14px;border-radius:50%;display:inline-block}

/* ---------- cronograma ---------- */
.months{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media (max-width:860px){.months{grid-template-columns:1fr}}
.month{background:#fff;border:1px solid var(--line-light);border-radius:3px;padding:clamp(22px,2.6vw,30px);display:flex;flex-direction:column}
.month .m{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--sea-deep);font-weight:700}
.month h3{font-size:clamp(24px,2.6vw,30px);margin:10px 0 6px}
.month .goal{color:var(--muted-light);font-size:15px;margin-bottom:6px}
.month .list{margin-top:14px}
.month .list li{font-size:15.5px}
.weeks{display:grid;grid-template-columns:repeat(12,1fr);gap:4px;margin-top:36px}
.weeks div{height:8px;border-radius:1px;background:var(--line-light)}
.weeks div.a{background:var(--sea)}
.weeks div.b{background:var(--sea-deep)}
.weeks div.c{background:var(--on-light)}
.weeks-cap{display:flex;justify-content:space-between;font-size:12px;color:var(--muted-light);margin-top:8px;letter-spacing:.06em}

/* ---------- reportes ---------- */
.metrics{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark)}
.metrics div{padding:24px 18px 24px 0}
.metrics b{display:block;font-family:var(--display);font-stretch:112%;font-weight:700;font-size:19px;margin-bottom:8px}
.metrics p{font-size:15px;color:#BFC7CB;line-height:1.45}
@media (max-width:900px){.metrics{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.metrics{grid-template-columns:1fr}}
.cadence{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media (max-width:760px){.cadence{grid-template-columns:1fr}}
.cadence div{border-left:2px solid var(--sand);padding-left:16px}
.cadence b{display:block;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--sand);margin-bottom:6px}
.cadence p{color:#C9D0D3;font-size:15.5px}

/* ---------- cierre ---------- */
.close{text-align:left;background:
  radial-gradient(90% 90% at 10% 100%, rgba(217,195,160,.14), transparent 60%), var(--ink)}
.close h2{font-size:clamp(40px,7vw,92px);font-stretch:122%;max-width:14ch}
.close h2 em{font-style:normal;color:var(--sand)}
.contact{display:flex;flex-wrap:wrap;align-items:center;gap:22px;margin-top:44px}
.avatar{width:64px;height:64px;border-radius:50%;object-fit:cover;object-position:50% 20%}
.contact .who2 b{display:block;font-family:var(--display);font-stretch:115%;font-size:20px}
.contact .who2 span{color:var(--muted-dark);font-size:15px}
footer{background:var(--ink);border-top:1px solid var(--line-dark);padding-block:26px;font-size:13px;color:var(--muted-dark)}
footer .wrap{display:flex;flex-wrap:wrap;gap:10px 28px;justify-content:space-between}